Your Brand is Showing
Your Brand is showing! No, not your underwear brand, your practice brand.
A brand is everything about your practice. From the look, feel, sound, smell, texture, color, to your voice, answering the phone, etc. You go to your office every day and probably get complacent about your brand. Spring is a great time to clean up your brand. You can start outside. Is your parking lot clean and freshly striped? Is your landscaping clean and professional? Enter your office. What are the sounds, smells, colors, paintings – everything you sense? How does the front desk answer the phone? Is it cold in the office? Are there cracks in the paint? Are your paintings from 1972? Are your windows clean? Continue through the practice as if you are the patient. Are the bathrooms kept cleaned and monitored throughout the day?
Put together a checklist and have your staff do the same exercise. Your brand gives out a perception of your dentistry. A dated practice = perceived dated/tired dentistry.
Time for spring cleaning!
A brand is everything about your practice. From the look, feel, sound, smell, texture, color, to your voice, answering the phone, etc. You go to your office every day and probably get complacent about your brand. Spring is a great time to clean up your brand. You can start outside. Is your parking lot clean and freshly striped? Is your landscaping clean and professional? Enter your office. What are the sounds, smells, colors, paintings – everything you sense? How does the front desk answer the phone? Is it cold in the office? Are there cracks in the paint? Are your paintings from 1972? Are your windows clean? Continue through the practice as if you are the patient. Are the bathrooms kept cleaned and monitored throughout the day?
Put together a checklist and have your staff do the same exercise. Your brand gives out a perception of your dentistry. A dated practice = perceived dated/tired dentistry.
Time for spring cleaning!