Be An Educated Practice Buyer
I meet over 150 dentists each year who are looking to buy an existing dental practice. Of those, I would estimate that 30% have done any research on what is involved in buying a practice. Of those 30%, none of them know the beginning to end process of buying a practice. While I can’t cover all the steps in this article, I can give you some guidance on where to start and what steps to take before buying a practice.
The very first recommendation I have is that you should be at least 2 years out of school. I have seen dentists buy a practice right out of school, but I’ve seen the majority of them struggle for two years until they finally figured things out. Now that I’ve got that out of the way, here are your steps:
- Contact a bank that finances dental practice acquisitions and make sure you can qualify for a good loan. The days of just having a D.D.S., or D.M.D. and being qualified are gone. Banks now require decent credit scores, cash in the bank, and in some cases a current associateship. Try to avoid SBA loans if you can as they can be expensive with early payment penalties.
- The next step is to understand a little bit about practice valuations. You don’t want to go into a sale not knowing if the practice is worth the price listed or not. A “rule of thumb” is that a practice is typically worth between 65% and 75% of its’ last 12 months production. Remember, that’s a rule of thumb. I’ve seen practices go for as high as 110% of production and as low as 50% of production. For a book on Practice Valuations, contact me and I’ll send it to you.
- Think about where you want to practice. You’re probably going to be there a while, so you might as well like the area. Also, research demographics. There are excellent demographic sites that sell great dental demographic information for about $500. It will tell you where the best locations to practice are.
- Put together a good team. Get referrals for a good dental attorney, a good broker, and a good accountant. They’ll help you analyze the practice, do the legal work and help you find a practice.
- Study up on practice management and dental financial ratios. You should know that lab fees should not be any higher than 10% of the practice production. Or, that staff expense should be between 20% to 25% of production. Be an informed buyer.
- Be prepared for your due diligence. You need to know what to look for when you do get to the point of buying a practice. Is it an older dentist selling that hasn’t done much treatment in the last 5 years? (buyer beware) or Is it a conveyor belt dentist that has done very spec of dentistry, and then some, on all the patients, so there’s none left for you. Know how to spot these things.
- Finally, spend some time with a broker before you go look at the practice. Understand what the practice you are looking at is all about.
Does the broker think it’s honestly a good practice? Why? Once you’re comfortable with the numbers, then go take a look at the practice.
By being an informed buyer, you will avoid a lot of headaches and potential problems down the road. There are practices that are gold mines and practices that you should not touch. Being educated and knowing the difference is critical in your practice acquisition success.
Transition Planning: Planning to Fail or Failing to Plan?
“Begin with the End in Mind” is habit number two in Stephen Covey’s book “7 Habits of Highly Effective People.” A fairly large number of dentists I have worked with follow habit number 8 that did not make the book. That habit is “End When You Have To.”
In every business and in every goal that you set, you have an end in mind. When you set your New Year’s Revolution on January 1 of getting in shape, you had in mind a fit, toned body at the end. The same goes for a dental practice. When a dentist first purchased or started his/her practice, he or she had visions of grandeur of helping patients achieve top oral health while making a good living. Most dentists achieve that goal. But then, they let the practice go, stop replacing equipment, stop marketing and watch their production and patient base dwindle down losing 20% to 50% of the value of their practice. Money they could have put towards retirement. They end up having to retire vs. planning to retire.
So when do you start planning for retirement? How about now? Especially if you’re within 5 to 10 years of retiring. Here are a few steps to follow to help you plan for your transition:
- Meet with your financial planner to determine how much money you will need to retire. They can help you calculate how much you will need to save in order to maintain your current standard of living while in retirement.
- Perform an assessment of your practice. This would include an assessment of your equipment, technology, procedures, ratio analysis, hygiene, new patients, financial review, overhead, marketing, etc. If you do not have the time or know-how on how to do this, you can either contact me or your Henry Schein representative. Henry Schein has a great tool called the Dental Practice Assessment Tool (DPAT). It points out all the good things and opportunities for improvement in your practice.
- Go over your practice assessment in detail with someone knowledgeable about practice management and transitions to determine your targeted sales price you are hoping to achieve when you transition your practice.
- If you need help implementing improvements in procedures or other recommended areas in your practice, hire a reputable dental practice management consultant. They can help you get to your goals quicker.
- Implement improvements recommended as part of the assessment. If you’re within 7 to 10 years of a transition, it’s the perfect time to update your equipment and even remodel your practice. Having a fresh look will help your practice sell quicker.
- After you have implemented the recommended improvements and tuned up your practice, have an appraisal of your practice performed. I would recommend having one performed every few years as a litmus test to see if you’re getting close to reaching your targeted value of your practice.
By completing these steps and putting a transition plan in place, you will have planned and optimized your transition. You can then transition when you want to instead of when you have to.
Trends in Transitions: Retiring Baby Boomers
What this means to the baby-boomer dentists will be reflected in practice values. Currently, if you live in a desirable area, Seattle, or Portland, for example, you can sell your practice for an average of 75% of the last 12 months of production. (Disclaimer: This is a rule of thumb; an actual valuation should be done to determine your practice’s value). I have even seen practices selling for as high as 100% of production in certain cases. This classifies the current market for practices as a seller’s market. The high percentage is primarily due to the shortage of practices for sale in certain states and prime locations.
Thanks to the current poor economy, there are many baby boomer dentists who were going to retire but have decided to work a little longer while they recover their paper losses in their retirement portfolio. Most dentists assume the sale of their practice will make up 20% of their retirement account. While the baby-boomer dentists hold on to the practice, it is creating an adverse effect on future practice values. Dentists who cannot find an existing practice to purchase are opening their own start-up practices. Also, when the economy does pick up again, there will be a log-jam effect of dentists retiring. This will drive practice values down to at least the national average of 65% of production.
So, if you are holding off on selling your practice to recoup some of your lost retirement portfolio, you may want to do some math to determine if holding on to your practice is the right thing to do. It may be better to sell your practice and harvest the equity while the values and practice are at their peak. You can then work as an associate to continue building your dream retirement, or better yet, retire to your dream retirement spot and live your retirement dream.
Managing Your Staff
You have purchased your dream practice. Everything is going great, your production is growing, overhead is going down and new patients are lining up at the door. Then, the inevitable happens. The staff starts to complain about being overworked. Or, they complain about each other behind each other’s backs and morale goes down the toilet. What do you do?
You have several options to choose from:
- One of the best ways to boost morale is to implement an incentive-based system in your practice. This gives the staff incentive to work together to improve production. Staff incentives mean more money for the staff. They say money cannot buy happiness, but it sure helps.
- Another tip is to keep lines of communication open. Hold your morning staff meetings and let them know what is going on with the practice. If you have exceeded your goals, let them know how well they are doing and that they are appreciated.
- Show your appreciation with a staff lunch, an afternoon at a Mariner game, or a $50 gift card to Nordstrom. It will make them feel good and not cost too much.
- Have quarterly or semi-annual one-on-ones with each staff member. Give them positive feedback along with areas they can improve. If one of your staff members is known as the one who gossips too much, you can carefully give them that feedback. At the same time, you can tell them how good they are doing. Remember to give positive feedback with negative and make it constructive negative feedback so they can improve their performance.
These simple 4 items can be the difference between a gossipy staff with an attitude and a staff signing from the same book.
Choosing the right Practice Management Software
From our experience and research, there are three levels of Practice Management Software. We will call these levels coach, business, and first-class. If you choose the coach class such as Genesis or Easy Dental, you’ll get where you need to go, but there are no-frills (not even a bag of pretzels). The business class, like Practice Works or Mogo has a few more frills than the coach class at a slightly higher price. The First Class level of software, Dentrix, and Eaglesoft, will get you there with all the additional perks, but it will cost you much more.So, which one do you choose? The answer is…..it depends. It depends on your level of technical expertise, what types of treatment your practice will be performing, and the technical capabilities of your staff. A good way to determine if you need the bells and whistles of a first-class practice management software is to put together a list of requirements for your practice. You can begin by looking at treatments you spend 80% of your time on. If you’re spending 80% of your time doing general dentistry such as crowns and bridges, you can get by with a coach or business class software. You will also want the input of the staff. Certain software is much more user-friendly than others. Your staff will want to be in on the selection process since they will be the ones using the software.
Our recommendation when you are first starting in the practice is to begin with a coach or business class software package. You can generally get into Genesis, Mogo, or Easy Dental for under $5,000. After you have been in the practice for a while, you can then evaluate whether your needs are being met by the software program.
As one of the benefits of being part of Doctor’s Mentor Network, we have negotiated favorable pricing with a number of Practice Management Software vendors. To discuss your needs, you can contact us anytime!
