6 Reasons Why Your Veterinary Practice Won’t Sell
By: Rodney Johnston, MBA, CMA & Jim Vander Mey
Your practice has successfully worked for you for many years, so why isn’t it selling? Don’t get discouraged, understanding these challenges can help you adjust your approach. The issues typically fall into two categories: problems with your transition consultant or challenges with the practice itself.
1. Inadequate Practice Representation
Working with an inexperienced transition consultant can significantly hinder your sale. The right consultant knows where and how to advertise beyond simple website listings. They may connect with veterinary schools nationwide, professional journals, and state associations. Many already maintain lists of potential buyers for your area or practice type. Without these connections and marketing reach, your practice may remain invisible to ideal buyers, through no fault of your own.
2. Inaccurate Valuation
Price your practice too high, and you’ll unintentionally drive away qualified buyers who might otherwise show interest. Even if you find someone willing to pay premium prices, they’ll face financing challenges since banks rarely fund 100% of overvalued practices. This creates an unexpected situation where you become the bank for part of the purchase price. A comprehensive, accurate valuation from the start helps avoid these complications.
3. Undesirable Location
Sometimes it’s simply not finding the right veterinarian at the right time. Often, location limitations present significant challenges regardless of practice quality. Areas that aren’t attractive to new graduates or their families struggle to attract buyers, even when the practice itself is thriving. While your location may have been perfect for your needs, younger veterinarians may prioritize different community features.
4. Insufficient Practice Size
We know 2 exam room practices can operate efficiently and profitably, but today’s buyers may seek 3 rooms or more. Your practice layout worked wonderfully for your style of practice, but new buyers often anticipate expansion and want facilities that can evolve with their vision. This size limitation doesn’t diminish your practice’s value. It just means finding the right match may take longer.
5. Declining Revenue Trends
Declining collections over the past three years raise red flags for both buyers and lenders. They understand legitimate reasons such as more time off due to vacation or health issues, but the numbers still matter. Banks analyze historical performance when approving practice loans, and downward trends require explanation. While these factors slowed your sale, they don’t make it impossible.
6. Outdated Facilities and Equipment
Most buyers understand they may need to update style, equipment, and technology, but if it requires substantial investment, they may keep looking for a better practice. Modern veterinary medicine has evolved, and significant renovation costs post purchase can make an otherwise attractive practice less appealing. These factors don’t diminish what you’ve built. They simply narrow your buyer pool.
If your practice falls into any of these areas of concern, it will take more time than average to sell. Lowering the price may help, but if there is no interest, it’s not the price that’s the problem. Don’t give up or get mad, just understand that while your practice may have been perfect for you, it can be a while to find the right buyer.
Work with an experienced transition consultant to identify specific improvements that might increase marketability without requiring substantial investment. Omni Practice Group offers consultations to help veterinarians create effective transition strategies tailored to your specific situation and practice realities.