Increase Collections Without Spending Money
By Megan Urban, Transition Specialist
After working with hundreds of dentists for many years, we want to share the top 5 areas of missed production/collection. With small changes to your everyday routines, you can increase collections to put towards new equipment and technology, as well as savings and retirement.
1. Patient Retention
Everyone worries about current new patient flow, but what about all the new patients you have seen? If you have 1,500 active patients, you should complete at least 2,550 codes 1110, 1120, and 4910. On average, we see at least $30,000 per year in missed collections in hygiene (patient retention) and that doesn’t include collections from potential treatment diagnosed in hygiene. Small changes to your hygiene program can help you capture more of this missed production.
2. Referrals
Most dentists report they ask for referrals, but do you really? Most dentists state they talk about it at team meetings or huddles, but who is asking and what exactly are they saying? With comfortable scripting and a plan, you can successfully ask for referrals.
3. Incomplete Treatment
How do you and your team urge your patients to complete treatment? How does your team follow up on incomplete treatment? Do you know exactly what they say when they call? We often see about $100,000 in incomplete treatment that can be scheduled by using solid scripting.
4. No-Shows and Short-Notice Cancelations
On average, we find at least $40,000 per year in missed collections due to missed appointments. It’s much higher if it’s large production cases. With proactive scripting at scheduling and confirmations, this can be reduced.
5. Accounts Receivable
At least $90,000 is the average of uncollected production. Setting solid financial arrangements from the beginning will minimize this issue, and I’m not talking about simply stating what their balance will be. Financial arrangements and collections is also customer service. Remember the old saying, “the worst fitting pair of dentures are the ones not paid for”!
Please contact me for a complimentary analysis of these items in your practice to locate areas of opportunity.
503.830.5765
Read MoreThe Top 10 Pitfalls to Avoid with Your Dental Lease
By Ali Oromchian, Esq., Dental & Medical Counsel
The lease for your dental practice may be the most expensive contract you will ever sign in your career as a
dentist professional.
These agreements are typically carefully crafted by property owners and their attorneys to maximize the value
of the property and to give the owner the maximum amount of control over your premises, which could
eventually put you and your practice in jeopardy.
Unfortunately, some dentists make the mistake of signing leases without fully understanding how the details
within the agreement will affect their practice in the future.
Commercial lease transactions can be very complicated and require a great deal of attention. There are
several essential concepts that you need to understand and important things that you need to do when
negotiating any lease, and just as many mistakes (potentially more) that you need to avoid.
Here is a list of the top 10 pitfalls to avoid when negotiating a lease for a dental office or during the renegotiation
process at the end of your lease:
1. The Right to Assign or Sublet
The right to assign or sublet is often overlooked when negotiating a lease. However, it can have a dramatic
impact on your situation later in the lease. This issue arises when your practice is experiencing significant
change (either growth or contraction) and needs to make changes in its real estate strategy.
Having these rights will increase your flexibility and reduce your risk. First, you need to understand two very
similar concepts:
- Sublet; and
- Assignment.
When you sublet the premises, you rent to someone else, you (the tenant) retain primary liability for the lease
payments. You are the sublessor and are directly responsible for default by the sublessee. You collect rent
from the sublessee and continue paying your rent to the landlord, regardless of what payments you do or don’t
receive from the sublessee.
When you assign your lease to someone else, you are simply the guarantor of the lease, while the new tenant
has primary responsibility. The new tenant deals directly with the landlord, while you have been effectively
removed from the process. However, because you are the guarantor of the lease, if the new tenant defaults on
the lease terms, you will have to step in and make the landlord whole.
The right to assign or sublet might seem unimportant when you are negotiating your lease, but it has the
potential to become extremely important later on, especially if and when you want to sell your practice.
When you sell a practice, you typically need to assign the lease to the buyer. However, if your assignment can
be denied by the landlord, this can impede the sale of your practice.
The way to avoid this potential pitfall is to make sure your attorney has included the proper language in your
lease that will prevent the landlord from denying an assignment and thereby blocking the sale of your practice.
All lease assignments and sublets require landlord approval but in most cases an assignment or sublease
cannot be unreasonably withheld. Make sure your lease requires that the landlord have a substantive reason
for withholding an assignment or sublease.
The common phrasing is the landlord has the right to approve a sublease or assignment but cannot deny it
unreasonably. An attorney who specializes in commercial leases and is familiar with the local market can give
you a better explanation of what is typically considered reasonable or unreasonable.
2. Remove Tenant Improvements
Tenant improvements (TIs) are the physical improvements made to the space, also known as the build-out. A
TI allowance is a negotiated amount of money paid by the landlord to the tenant in exchange for signing the
lease, to be used for building out the space to suit the tenant’s needs.
Negotiating a tenant improvement allowance can be a significant part of a lease. For a large-scale lease, it can
often be more than the value of a full year’s rent. In general, a larger TI allowance will improve the quality of the
space and reduce your capital expenditure.
There are numerous mistakes tenants may make when negotiating an improvement allowance. Perhaps the
biggest mistake is failing to ask for a cash allowance. (Receiving the allowance up front, rather than
reimbursement after improvements are made.) Cash allowance (upfront) will eliminate the need for you to front
the cost yourself and then wait to be reimbursed by the landlord.
A TI can be defined very broadly but is generally considered to be the actual build-out of the rental space.
When you are negotiating the lease however, you should also include the many related expenses, such as
architectural work, project management, space planning, and moving costs, for example. The broader
definition means you will then have more flexibility in how you can utilize your negotiated TI allowance.
You should also ensure that while you are negotiating a TI allowance, you also ensure the deletion of any TI
removal provision from the lease. This type of provision pertains to the tenant’s obligation to restore the space
back to its original state at the end of the lease term. Negotiating the removal of this clause from the lease will
typically save you $5 – $10 per square foot.
3. ADA Improvements
The Americans with Disabilities Act (ADA) is a federal law that prohibits discrimination against individuals with
disabilities and guarantees them accessibility in all areas of public life, including jobs, transportation, schools,
and all public and private places, even websites.
Buildings and spaces must be built or modified to comply with both state and federal accessibility regulations
under the ADA.
ADA compliance is enforced through lawsuits. Failure to comply with ADA regulations can result in your
practice being sued and ordered to pay substantial monetary penalties.
It can be very costly to bring a rental space into compliance with the ADA. Therefore, if the space you are
leasing requires a build-out, the TI allowance should include the cost of ADA improvements, such as:
- Wheelchair lifts;
- Wheelchair ramps;
- Elevators;
- ADA-compliant bathrooms;
- Minimum corridor widths and door clearances;
- Accessible treatment rooms and examination chairs;
- Etc.
Both you and the landlord are responsible for assuring that the space you lease for your dental practice is
accessible to individuals with disabilities and the details should be worked out in your lease. Here are a couple
of suggested negotiation points:
1. Suggest that an ADA survey be done as part of the due diligence process. This will allow you to use any
lack of accessibility to your advantage during the negotiation phase of the transaction. Then, if you
decide to lease, you can request that the owner have an implementation plan in place to remedy any
compliance issues quickly before you take over the property.
2. Ask the landlord to warrant that:
1. Both the building and the rental space are in compliance with ADA regulations, based on an
inspection performed by a qualified professional; and
2. That any improvements that he or she will be making will comply with all the necessary
accessibility standards.
4. Taxes
Although the tax provision in a commercial lease generally requires very little negotiation, said negotiation may
be extremely important. This is because every detail can have a significant impact on your practice’s financial
outlook.
As a tenant, you can’t properly assess the cost of a commercial lease without first understanding your tax
liabilities under that lease. Nevertheless, the tax implications of the terms of a lease are often overlooked by
both the tenant and the landlord.
The “Taxes” provision of your lease agreement will usually define what will be considered a tax (e.g. property
tax, income tax, etc.) and describe which taxes you will be required to pay.
How taxes are defined and described in your lease will partly determine whether you will be operating under a
gross lease structure or triple net lease structure.
In a gross lease structure, the tax provision is usually divided into two sections – one which describes what
taxes for which the landlord is responsible, and another which specifies what “separate taxes” (the tenant’s
personal property taxes) will be the financial responsibility of the tenant.
In a net lease structure, the tax provision is typically written so that the tenant is responsible for all taxes, with
a few exceptions. These exceptions will typically be described as any “taxes levied on the net income of the
landlord,” but should also include any franchise taxes, estate taxes, inheritance taxes, net income taxes, gift
taxes, corporate taxes, and excess profit taxes.
It is always in your best interest to negotiate as many tax exceptions as possible, and you should be sure to
consider any details in the lease’s tax provision pertaining to issues like:
- What taxes will be you will be required to pay;
- How these taxes will be paid and who will be responsible for ensuring that they are paid;
- Who has the right to dispute a tax assessment and who will be required to pay for it;
- What, if any, “special taxes” you may be required to pay and how they can be mitigated.
Finally, it is important for you to properly assess whether, after adding up the base rent and operating
expenses, minus any tenant improvement allowance and free rent, you will still be able to afford the space if
tax rates increase.
5. Option to Renew
An option to renew gives a tenant the legal right to extend the terms of the lease or expand the lease at their
sole discretion. The language describing the right to renew typically stipulates both how long the lease can be
extended and at what rate.
The lease rate will often be set at Fair Market Value (FMV), which can be defined as the rate or price the
property would fetch on the open market, under fair market conditions—reasonably knowledgeable buyers and
sellers, behaving in their own best interest, free of undue influence, and with a reasonable amount of time to
complete the transaction.
There are specific methods used for determining FMV. But, in order to ensure that FMV can be legally
enforced, you must work with a commercial real estate attorney to make sure that these mechanisms are
included in your lease using the correct language.
You should always attempt to negotiate an option to renew with a specified lease rate. This way, if market
rental rates increase, the option will guarantee a below-market rate.
Should market rates decrease, you can simply refuse the option and negotiate a new lease. In this way, an
option to renew increases your flexibility because you can use it when it’s good for you, or refrain from its use
when it would be disadvantageous.
6. Exclusivity Clause
Leasing space for your dental office can quickly become complex, especially when you are under pressure to
negotiate the best value for your money. Competition is also an important component to consider when
negotiating your lease or purchase agreement.
You never want to be one of many dental practices in the same complex. This is why you should consider
negotiating an exclusivity clause into your lease.
When properly drafted, an exclusivity clause restricts your landlord from leasing space within the same
building or complex to competing tenants with the same business purposes. This is particularly important if
you are in a very competitive market.
Having too many of the same types of businesses in the same complex is not a great environment for
anyone. Furthermore, it does both the tenants and the landlord a disservice.
A properly worded exclusivity clause will protect your practice from competition within the same building or
complex. It can also promote a diversity of tenants which, in return, may increase your customer base and
profits.
7. Relocation Clause
A relocation clause gives the landlord the ability to move a tenant to another space that is reasonably
equivalent in size and layout as the original space, typically on the same floor and in the same building. The
purpose of the relocation clause is to balance the landlord’s right to control over his or her own building with the
tenant’s right to have quiet enjoyment of the rental space.
On one hand, a relocation clause gives the landlord much-needed flexibility and control over the rental space.
On the other hand, it can be extremely inconvenient for the tenant, who may be required to move to another
rental space in the middle of the lease term. It can also be very costly for whoever ends up paying for the
relocation.
Here are a few things to consider when reviewing, drafting, and negotiating the relocation clause in your lease:
Where does the landlord have a right to relocate you? (In the same building? On the same floor? Any space
the landlord has available? To another building?)
- How much notice must the landlord provide? A 30 or 60-day notice period will probably not be enough
time to do all that needs to be done. 100-120 days might be more appropriate. - What are the standards for the new space? For example, will it be of similar size and layout as the
current space? Will the views be the same? What about the quality of the finishing, fixtures, and
furniture? Will certain types of decorations, such as wall paintings, be transferred? - What happens if the new space is a different size? Does the rent get adjusted? Do you have a right to
measure that space? - Who will pay the cost of relocating and bringing the new space up to the standards of the old space?
These costs should always be borne by the landlord, but what about soft costs for things like new
stationery, advertising material, logos, and other things that may be affected by the address change? - How many times can you be made to relocate? Do you have the right to terminate the lease if the
relocation is not acceptable to you?
8. Recapture Clause
Generally speaking, a recapture clause allows a landlord to take the space back upon certain conditions. One
such condition that might allow a recapture clause to be invoked is if you attempt to sell or transfer your
practice to someone else.
Most commercial leases give the landlord the right to approve or disapprove a sublease or assignment. The
right of recapture coupled with the right of approval means that the landlord not only has the opportunity to
deny the sublease or assignment through the approval process, but they can also access the right of
recapture to terminate the lease and then lease the space directly to the prospective new tenant.
You should therefore consider negotiating some constraints around the right of recapture that will narrow down
when the landlord may exercise that right. In the best scenario, you will be able to negotiate any recapture
clause completely out of the lease. When that’s not possible, you should try to negotiate multiple options to
deny any requests for recapture.
9. Hazardous Substances
Environmental issues, particularly those involving hazardous substances have become real estate issues.
Most landlords understand these issues and will ask you for assurances that you will not add any
environmental problems to their property.
What if the property you are about to lease has been contaminated by a previous tenant? What if the landlord
doesn’t know it is contaminated? What kind of liability might you have as a new tenant in that space? Does
your lease contain any kind of environmental assurances from the landlord?
To protect yourself and your practice from potential liability for environmental problems associated with the
complex and/or the particular space you are leasing within the complex, you should request warranties,
representations, and indemnities from the landlord that they are free and clear of any issues involving
hazardous substances.
You should also ensure that any indemnification you are required to give is as narrow as possible and does not
require you to be responsible for any pre-existing conditions or issues involving hazardous substances that
were caused by others or previous tenants.
Here, it may benefit you to work with an experienced commercial real estate professional to ensure you have
the right language in your lease agreement. Although a real estate professional should not be expected to have
the technical expertise necessary to determine that a building or rental space is or isn’t free of any hazardous
substance problems, they should be familiar with state and federal environmental laws and the regulatory
agencies that enforce them.
10. Heating, Ventilation, and Air Conditioning (HVAC)
When it comes to negotiating a commercial lease, HVAC issues are often a sticking point. This is because
maintaining, repairing, and replacing an HVAC system (when necessary) can be very expensive and can be
extremely disruptive to the tenant’s business operations.
In the typical commercial lease, the tenant is usually responsible for all the costs related to maintenance,
repairs, and replacement of the HVAC. But this is not always fair because the tenant may be paying to
maintain or replace a system that is already old or has been damaged by previous tenants.
If the system is new, it should be under warranty and the lease provision pertaining to the HVAC should
contain language that ensures the warranty will pass through to you. If the system is not new, you should be
allowed to inspect it to determine what state it is in and to estimate how long before you will need to replace it.
If you are still concerned or unsure about the condition of the HVAC, you should consider negotiating with the
landlord to obtain some type of warranty and/or cap on the costs to repair or replace the system when
necessary.
Conclusion
There are certain pitfalls that all business owners encounter repeatedly when negotiating the lease or purchase
of commercial real estate—tenant improvements, the Americans with Disabilities Act, taxes, renewal options,
exclusivity, tenant relocation, property recapture, hazardous substances, and HVAC issues. An experienced
attorney can help you avoid these potential pitfalls before you sign your lease.
Commercial lease transactions in California can be complicated and very costly if not handled properly.
Negotiating a commercial lease without the help of an attorney can result in the forfeiture of ten to hundreds of
thousands of dollars in profits.
You can either hire a qualified attorney to assist you with negotiating a commercial lease to give yourself a leg
up in the game, or you can invest hours and hours of your own valuable time, only to end up with a lease that
puts you and the future of your practice in jeopardy.
To ensure that you get the most when negotiating the lease or purchase of your dental office space, contact an
attorney who specializes in representing dentists and medical professionals in California. Call Ali Oromchian at
Dental & Medical Counsel at 925-999-8200, or send us a message via our contact form to receive more
information.
Helpful Tips on Retaining Staff After the Transition
By Corey Young, DDS, MBA, ABI and Jen Bennett, OMNI Practice Group
Congratulations! You just achieved a major professional milestone in completing the purchase of your new practice.
There are many tasks that will require your immediate attention after closing, but one often overlooked item that is crucial to your transition is ensuring you retain the staff.
Here are some helpful tips for you to consider:
The first thing you will want to do is a formal “meet and greet.” I highly recommend that you meet your new employees within two days of the seller notifying the staff. This will help ease their anxiety about who the new boss is and give you an opportunity to personally remind them that they are an asset to the practice. It is also always a nice touch to schedule the introduction during lunch hour and as a kind gesture, to bring lunch for all. Be sure to check with the seller on any dietary restrictions, food allergies, and favorite restaurants.
Next, your new staff will be worried that you will be making changes that may negatively impact their lives such as pay, benefits, work hours, scheduled time off, etc. Make it a top priority to understand their concerns and to assure them that you will carefully evaluate all potential changes before making any decisions. While things might not be run exactly how you want them to be, be sure to weigh the consequences of losing a key staff member because of a decision you might make. Sometimes it is better to leave things intact while you get yourself established with the staff and with your new patients before you implement your desired changes.
Finally, you will be busy but find time to make a personal connection. Set aside one-on-one time with each staff member, get to know them, what they care about, and why they got into veterinary practice. Establishing a relationship early on will pay dividends down the road as your new patients will certainly be asking their trusted veterinary technician, assistant, or office staff member, “What do you think about the new guy/gal?” The goal is to not only retain your staff but to retain patients as well. Having staff in your corner is critical to your long-term success.
The 4 P’s of Your Dental Practice: Performance, Productivity, Profitability, and Patients
By Kevin Brady, OMNI Practice Group
All dentists want a practice with high performance, productivity, and profitability. These three P’s represent the standard by which successful dental practices are measured. There is, however, another “P” that many dentists forget, which is arguably the most important – Patients.
Happy patients lead to positive outcomes and accelerate the other Ps. Enhancing customer service and public relations are vital to running a thriving dental practice. To accomplish this requires dentists to devote more time to patients and provide them with what they need to complete their treatment recommendations. By incorporating current, proven, safe, and secure technology into the dental practice, staff can focus more on patient care.
Performance indicators The recall program is the performance enhancement engine of most dental practices. When patients commit to and show up for regular recall appointments, dentists can diagnose potential issues early. These appointments allow time for patients to express their concerns and discuss what needs to be addressed with their teeth. In order to have an effective recall program, the practice needs a good hygiene program to encourage patients to return at six-month intervals. This means the practice has enough staff to see both recall patients and those coming in for more time-consuming dental treatment.
If the one-on-one time with the staff decreases, performance may suffer, and patients may become uneasy about accepting the recommended treatment that was not effectively explained to them. Enhancing patient communication internally and externally during this pandemic time will help to ease patient fears and build trust with being treated at the practice.
Productivity indicators A full patient schedule, along with healthy collections, is indicative of high productivity. In fact, according to the ADA’s Practical Guide to Expert Business Strategies, “Controlling the schedule requires constant vigilance, commitment, and training. It is the foundation for the success of the entire practice. (Ref 1) It takes valuable staff time to maintain this schedule and work with patients and insurance companies to collect payment. When staff is concentrating on reminding patients about appointments, preparing monthly invoices, and communicating with insurance companies, they are not focused on patient treatment and business-building tasks.
Here are several signs that the practice is busy, but not productive:
- The main objective is to keep the schedule full rather than focused on patient care.
- Both the hygiene and dentist schedules are booked for weeks or even months, forcing patients to wait long periods of time for even routine procedures.
- There is no consistency in the procedure schedule—patients are booked for 30, 60, or even 90 minutes.
- Staff skips lunch breaks to catch up.
- There is low patient retention.
- Revenues are flat. (Ref 1)
Using or adding technology can help staff maintain a full patient schedule through automated email, text, mail, and phone call reminders to help patients with their appointments. These software programs also provide practices with essential statistics, such as appointed and completed versus missed appointments, to increase productivity.
Another productivity indicator is the number of patient referrals. Satisfied patients refer others to the practice. Happy patients believe the staff truly cares about their dental care and goes the extra mile explaining treatment options. Happy patients = more referrals! (Ref 1)
Poor performing dental practices experience a myriad of problems. For instance, there may be staff issues that lead to high turnover. High turnover results in reduced efficiencies within the practice since dentists spend more time training new employees and less time with their patients. Patients notice the constant staff changes and increased waiting time.
To have a high performing, productive, and profitable dental practice, focus on the fourth “P”—patients. The solution is having your staff focus on practice building work and less time on busywork that can be automated.
Omni Practice Group has been helping dentists for over 15 years to maximize the value of the practice and provide smooth transitions for dentists as they retire.
References 1. American Dental Association (ADA). The ADA Practical Guide to Expert Business Strategies: Advice from Top Dental Consultants. 2014.
Read MoreScheduling After Covid
By Megan Urban, OMNI Practice Group
You are probably tired of thinking and talking about LAC, or Life After COVID, but it is coming ready or not. Here are some simple ideas that can make “re-entry” into your dental practice safe and smooth for you, your staff, and your patients. These are not necessarily new concepts, but they are not typically practiced in most offices and it is time to take them seriously.
Cleaning and treatment same day
Multiple offices discuss at morning huddle which patients in the dentist’s schedule need a cleaning. Be proactive and look 1 week ahead instead of the same day to allow more control of your schedule. Contact the patient ahead of time and create a schedule where the patient comes in for treatment and cleaning. Utilizing just one op would be ideal if possible.
Think in terms of patient families
Since most families have been quarantining together, look at all family members and have them all come in together for cleanings and treatment. They can fill the waiting room together and you can treat an entire family each morning. This will probably be more convenient for many patients too. Make sure you confirm these appointments properly, so you don’t have an empty half day.
Full mouth treatment
Don’t assume patients will not want to invest in cosmetic treatment. During quarantine, some of the most missed aspects of daily life were hair appointments, beard trims, manicures, pedicures, salon services, elective surgery, Botox treatments, etc. Personal appearance is definitely more important than many will admit and are willing to spend the money to make it happen. Even if it’s not cosmetic work, consider completing more than one quadrant of treatment at a time. Complete all treatments at one appointment reduces clean up and reduces time away from work for patients – which is more important now as everyone gets back to work.
Go forth and prosper.
Connect with Megan on LinkedIn!
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